Challenge EJAR used to have an issue with realtors because they were not registering to its accreditation program. They did not believe it would be useful, and they could write their own contract by themselves In addition, tenants had the preconceived notion that the program was created to benefit renters. The challenge was to convince renters and tenants only to finalize their contracts with accredited realtors.
After multiple brainstorming sessions we landed on a creative solution which was a series of designs and videos along with a hashtag that would be able to reach and convince viewers. The main message was: The rental sector has changed to become more modern, secure, accessible, and trustworthy. Through the hashtag #EJAR, we targeted three groups renters, tenants, and realtors, and we tailored messages to each group that clarifies how the program would benefit them.
after the campaign spread on social media platforms, it got a positive reaction from targeted groups. The campaign achieved extremely high numbers when it comes to user interactions, which contributed to increasing the number of contracts made by accredited realtors.